What is a Print Broker?

There has been a change in the way people buy print. Businesses have become more aware that the role of a Print Broker is to serve their customers and help them buy smarter. Print Brokers are not tied to a single print shop, this benefits small to large businesses who don’t have the staff or time to search for the most economical method to meet their print needs.

When a Print Broker is buying components of a print job on behalf of a client, the broker will take the job to the printer who will provide the best quality, price, and timeframe for the particular job. Very often a single printer may not be equipped to facilitate all aspects of a particular job such as: the film output, purchase of paper, bindery etc. A Print Broker will manage all aspects of the project for your company and keep the margins low, this is another strength of a Print Broker.